We unite communities
across the globe.

Our Team

Brennan Lindner

Equally comfortable in sports, advertising and marketing industries, Brennan is a co-founder and president of Generic Events.  Brennan creates unique events with integrated marketing plans that capture his passion for athletics, advertising, entertainment and special events. His creativity and originality have led to an award winning portfolio of events that span the globe and have entertained (and challenged) thousands of athletes.  Brennan’s biggest skill is that he gets things done like fast and furious!

Michelle Lindner

Michelle co-founded Generic Events along with Brennan and is the Director of Marketing and Corporate Sponsorships. Being the co-owner of Generic Events, Michelle wears many hats but the most important thing she does is connect sponsors to people and non-profits with events.

Michelle was introduced to yoga in her teens and became an avid runner in her mid 20’s.  She has completed a dozen or so half marathons and triathlons.  Today, she continues her passion for running and yoga and is the co-producer of ROGA, a run+yoga program at the Santa Monica Pier.

Alida Schat

Alida attended Webber International University on a beach volleyball scholarship and graduated cum laude with a business degree in Corporate Communications. She began her career as a news reporter and copywriter before joining the Generic Events team four years ago.

Alida now manages our content, marketing and registration projects. She likes to eat pretzels and play beach volleyball in her spare time.

Sierra Alberty

Sierra discovered her knack for event production when she moved to Los Angeles from Chicago in 2016. Since then, she’s had a hand in a variety of roles with Generic Events – marketing, registration, merchandising, community outreach and volunteer coordination. In her spare time, Sierra likes exploring craft breweries, museums and SoCal’s hiking trails.