We unite communities
across the globe.

Our Team

Brennan Lindner

Equally comfortable in sports, advertising and marketing industries, Brennan is a co-founder and president of Generic Events.  Brennan creates unique events with integrated marketing plans that capture his passion for athletics, advertising, entertainment and special events. His creativity and originality have led to an award winning portfolio of events that span the globe and have entertained (and challenged) thousands of athletes.  Brennan’s biggest skill is that he gets things done like fast and furious!

Michelle Lindner

Michelle co-founded Generic Events along with Brennan and is the Director of Marketing and Corporate Sponsorships. Being the co-owner of Generic Events, Michelle wears many hats but the most important thing she does is connect sponsors to people and non-profits with events.  Her next venture is launching a non-profit called Featstreet Inc. this summer so stay tuned…

Michelle was introduced to yoga in her teens and became an avid runner in her mid 20’s.  She has completed a dozen or so half marathons and triathlons.  Today, she continues her passion for running and yoga and is the co-producer of ROGA, a run+yoga program at the Santa Monica Pier.

Alida Schat

Alida Schat is our Registration Manager and Marketing Guru. She puts the ‘flow’ in project management, the order in event day chaos, and the fun in data analysis. As a former journalist, she’s also our in house copywriter. In her spare time, she can be found playing beach volleyball on one of SoCal’s many stellar beaches.

Michelle Woo

Michelle is one of our amazing volunteer coordinators.  She is the founder of SoCal Volunteers, an event/volunteer management company. She is the master of multi-tasking and organizing and mobilizing large groups of volunteers!

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