We unite communities
across the globe.
About Generic Events
What We Do
We unite communities across the globe.
Our team creates unique active lifestyle events that unite communities through fitness, artistic expression and brand integration.
With the ever-changing landscape of the world, we provide opportunities for people to connect, express and enjoy.
Contact our team here.
In order to put an event on we have to build a team which we call Race Day Crew. This job is not for the feeble. We are looking for hard workers that aren’t afraid of a 4:00 a.m. start time and lifting a few boxes. While race crew work is challenging, we do manage to have some fun and enjoy the fruits of our labour by seeing a lot of smiling participants. For more information please send an email to firstname.lastname@example.org
Alida Schat is our marketing and registration coordinator. In her spare time, she can be found playing beach volleyball on one of SoCals many beautiful beaches.
Equally comfortable in sports, advertising and marketing industries, Brennan is a co-founder and president of Generic Events. Brennan creates unique events with integrated marketing plans that capture his passion for athletics, advertising, entertainment and special events. His creativity and originality have led to an award winning portfolio of events that span the globe and have entertained (and challenged) thousands of athletes. Brennan’s biggest skill is that he gets things done like fast and furious!
Michelle co-founded Generic Events along with Brennan and is the Director of Marketing and Corporate Sponsorships. Being the co-owner of Generic Events, Michelle wears many hats but the most important thing she does is connect sponsors to people and non-profits with events. Her next venture is launching a non-profit called Featstreet Inc. this summer so stay tuned…
Michelle was introduced to yoga in her teens and became an avid runner in her mid 20’s. She has completed a dozen or so half marathons and triathlons. Today, she continues her passion for running and yoga and is the co-producer of ROGA, a run+yoga program at the Santa Monica Pier.
Daniel joined the team at Generic Events in 2012 as the Logistics Manager. We don’t know how he does it but he NEVER complains. He’s a very hard worker and will take on anything. He loves an adventure and perhaps that’s why he’s an avid runner and triathlete.
Michelle is one of our amazing volunteer coordinators. She is the founder of SoCal Volunteers, an event/volunteer management company. She is the master of multi-tasking and organizing and mobilizing large groups of volunteers!